Looking back at your preliminary task what do you feel you have learnt from the progression from it to the full product?

I feel that I have learnt a lot from my prelim task to my final product, I main thing that I feel I learnt most about is time management in my prelim task I don’t feel that I time manage effectively and I left everything to the last minute which meant that if I had any problems it meant it was hard to find time to correct them. In my main task I time managed effectively and made it possible that when I came across problems to get the fixed in time and it also gave me time to change things if they needed to be. This also enabled me to meet all of my deadlines with ease and not to rush any of my products as then now I felt that it gave a more professional look to my finished product.
I also feel that I developed my skills during my main task as I had finished my products and then completed some market research and I didn’t feel my product was as successful as it could have been so I decided to create my magazine again.

I also learnt how to use Photo shop which was very useful as I didn’t edit any of my pictures in my prelim task but in my main task using Photoshop gave me the opportunity to edit my images and also to create better images and then cut them out to fit my magazine this helped me to create a more professional look for my magazine.
Completing my prelim task also helped me to know what is needed in a music magazine and this helped my to complete my main task this made it easier as I knew what I needed to include.
I feel that I have created my main task to the best of my ability, also I believe that it was the right choice to recreate my main task after my first attempt as I don’t think that they appeal to my target audience. If I had to complete this task again I would possible to more extensive market research so I could find out more what my target audience want from a music magazine.

Q

Question 5

I attracted my audience in many different ways by trying to Tailor make the magazine to the feedback that i was given through my market research.
By using a powerful masthead that is created in a font that will attract my core buyer as i used black and red as it appeals to both male and females which will help to widen my target audience. The name of the magazine will stick in the buyers' head because it's related to the music industry.  By giving interviews it gives plugs for the magazine to advertise on also it gives the band publicity which then the band could also advertise the magazine on their website or social networking site. I used popular artists that would appeal to my  audience as they would listen to their music or would be interested in finding out about them so that they would buy the magazine because they like the artist on the front or if they don't they would then know more about the artist. The artists I used are of a similar age to my target audience as they can relate to the artists as they will compare their lives with the artists and it can also offer escapism. 
I used the common features on magazine front covers as this helps to create in house features which will make my magazine blend in with other magazine. The bar code for the magazine is at the bottom of the page as to not detract from the theme of the front cover. Also my target audience aren’t interested in the bar code as it just for the shops use. I used cover lines that would appeal to my target market and since a lot of teenagers and young adults go to music festivals such as Reading they would want to know they reading line up I also used the reading logo on my magazine as if people didn't know the
magazine they would notice the logo and then maybe attracted to the magazine. I used incentives such as win a new Nano Touch as my target audience will be interested in the product and as my magazine doesn't have a established brand name so the incentive may make some of my target audience buy the magazine. I also used the word exclusive on my magazine to make the reader feel as if my magazine is the only place they will find out this magazine.

I used the background to create a in house theme as it links in with the other pages that the artist are on also it allows the target to concentrate of the details of the double page spread as by having a powerful background my audience may just go straight past the page. I have chosen to use the image because it shows the artists in normal clothes which shows that they are role models to my target audience and being the same age range the girls can feel as if they can look like them. Also because of the relationship shown between the girls showing how close and relaxed they are with each other. I used a quote on this page as it will attract the audience to read the article as they will be drawn to the quote and then will read it. I used the word exclusive to make my target audience feel as if they are getting something that they won't get anywhere else. The problem with this page is that the picture if you look closely the picture the foot is sllightly rubbed out because it is the only way i could get rid of the background when editing and the font on the DPS that say "exclusive" stands out and draws to much attention away from the main image.

I used three different columns to break up the text on the page as if it was continuous writing the audience would just get bored and wouldn’t want to read the article. So breaking it up makes it easier to read.  I used a quote in the middle of the page to attract the reader to the article as my target audience are likely to flick through the magazine. With a big quote it attracts the reader to the article so they can quickly read the best parts of the interview. I used a picture showing one of the artists getting ready for the interview which gives a personal touch to the magazine and it makes the reader feel as if the article is more personal and it shows my target audience that their role models are just real people. The problem with this page is that the text is small so people may think that there is to much text on the page to read so may just flick past it.

Instead of stating contents page at the top I used this month as it is I more informal language that my target audience will like because it is the type of language they will use so they will feel as if they can access it as i chose to write my magazine in elaborate code as my target audience will be able to access it.

I used pictures of people that link to articles so the page isn’t just filled with writing this makes it more interesting for the reader and they can also know what to expect from the article.

I used a smaller image of the masthead to sub consciously remind the reader of the name of the magazine it also helps to create a strong brand identity so that people will buy my magazine again.

I also used a picture of the band that appear on my front cover so that people will know what page to find the main article which makes it easier for them to find the page so they are more likely to read the article.I used a plain white background as there is a lot of information on the page and by having a background as if there is to much information on the page my target audience are likely to just go past the page.The contents page is split into different sections as this makes it easier for the reader to find what they are looking for which makes it easier for them to read. I also put and incentive on this page showing that if they subsricbed to the magazine they would save money and because my target audience will have a limited budet so saving money will be appealing to them.

All of these point are relevant to how i made my magazine appeal to my target audience

.

I used a smaller image of the masthead to sub consciously remind the reader of the name of the magazine it also helps to create a strong brand identity. I also put a background on the page numbers so when the target audience go through the magazine they can find the page they want quickly.

Question 4 ...

It was important to establish my core buyer so I knew who would be my target market would be and then I could take this into account when designing my magazine. I have chose my core buyer through market research through my questionnaires and then later on through a focus group which help to finalise my details for my music magazine.


My core buyer for my magazine is teenagers and young adults as they are the ones with the most interest in music magazine. The magazine will be aimed at both male and females as the magazine has been created to have something for both females and males with males being able to read through some of the interesting articles to do with their favourite bands and the girls to be able to do the same but also read through the main article with the females that they can relate to. My target market after my questionnaire was going to be 16 to 20s as that was the outcome but then after my focus group i decided that it was quite a small audience to be aiming at so i have chosen to aim my magazine from 15- 25 as this widens my target audience and gives a larger audience to aim for. My target audience will have a interest in music and would like to explore the music industry further by buying a magazine. They will be from a working to middle class background and because the majority will be students they will have a limited budget and will have less money to spend of luxury items such as music magazines.

Question 3 ...

IPC MEDIA


I have chosen IPC media to distribute my magazine as they are the leading magazine publishing company in the U.K.

I have done research into IPC Media and found out that it produces over 85 iconic media brands, their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month. I feel that this would be a good choice of company to distribute my magazine as they already have a big music magazine NME which is established music magazine which is a different genre of magazine to my magazine so that they will have a space in there gap in there distribution market also an other reason why I picked IPC Media is that they already have a knowledge of the music market.

IPC media are such a large company that they will be able to make people know about the magazine so that when the magazine is released people will know about the magazine. As IPC media have many ways in which they can advertise the magazine one of the reason i chose IPC is that with NME being an existing magazine they could advertise Tuned in their magazine so people would be more likely to buy the magazine also i could advertise NME magazine is Tuned as they aim for different genres of music.

My music magazine will be available in news agents but the main distribution channel would be in large stores such as WH Smith and in large supermarkets such as Waitrose/Tesco as they are easily acessible for people. Also they stock a large range of magazins and because my magazine is a specalist magazine the magazine range will have to be large. It will also be available at gig venues and if particular artists are holding a gig at a venue the magazine could be on sale there so that the fans from the gig would be more likely to buy the magazine because they like the artist in my magazine.

 I believe that my magazine should be distributed is over the Internet as it would save cost on printing but also the Internet is one of the largest used technology so many people will be able to access it so IPC could have a website that people would be able to buy the magazine with their card and then read it and save it online. The reason I think the Internet is a good way to distribute is that of the introduction of the iPad which is the latest in progress in technology and if my magazine was able to be downloaded on to the ipad people would be able to save the magazine and read it where they wanted. Also another option is to have a Tuned Application for iPhones and Ipods as this would mean that people would be able to go straight to the website to access the magazine which would mean they wouldn’t have to go to a shop to buy it and they can access it easier. With the internet as well artists could advertise the magazine on there social networking site or website as they will  be feauturing in the magazine.

How does my product represent particular social groups?!!

My product is a music magazine and through research to find out my target audience I have taken into account a wide range of aspects such as age and gender I have kept these in mind while creating my magazine. As music has such a large audience this has enabled me to have a large audience to aim for. My target audience is male and females aged between 16 – 20 as they will have a limited income the genre of the magazine had to be quite wide as my audience won’t have a lot of money to buy individual magazines.


The genre of my magazine is R n B, Rock and other popular choices of music as then my magazine appeals to a wide social group. I also chose this genre as i feel there is a gap in the market as there is not a magazine for R n B or Pop music so the fans are left with nothing to read if they like that genre of music. To make my production work appeal to my audience I have to make sure that all of my models appeal to my audience. I chose models that are in the same age range as my target audience as they will be able to relate to them, and the models were styled to create the “girl next door look” which will make my audience feel as if they can look like the models in the magazines.



The colours used throughout the magazine are Black, White, Red and Yellow I have used these colours as they are not associated with a particular social group but they are associated with music magazine with using colours that don’t have a particular audience this then allows my magazine to have a larger target audience.

On my front cover I used cover lines that would appeal to my target audience as they will be interested in some of the things that are going on and by using a well known band it will attract a larger audience as they will want to read about the artists. I used reading festival as a cover line as my target audience are in the age range that the majority go to festivals every year so they will be interested in knowing who is performing at reading. I also used a picture of a girl group as the main image this would appeal to mainly the girl audience as they tend to be interested in girl groups but then also to keep the male audience happy they will be interested in the cover lines on my front cover.

My contents page has the same colours as the front page as it creates a strong brand identity I have used a picture of the artists that are on my front cover because they are the main hook for the magazine people will be buying it to read about them. I also just a range of different cover lines from different genres of music as I feel that this will appeal to a large audience.

On my double page spread I used artists that are doing well in the music industry and that are in the same age range so they appear as role models to the girl target audience that my magazine will attract. As the girls will then see that these girls have achieved highly and that they should follow their aspirations. Also I used the same colour scheme to help create a strong brand identity that would stick in the reader head.

Drawing on all of that information i don't think that my magazine is indented at a particular social group as that would narrow down my target audience and then the magazine wouldn't gain as much market share as with the magazine industry being so popular my magazine needs a large target market so i believe that my magazine is indented at a wide range of social groups that are interest in the genre of music that my magazine provides.

Question 1 last section ....

Question 1 continued

Evaluation time!!! Question 1

Double page spread!

I love my double page spread i have changed a lot of it and completely changed the overall image i am really happy with the outcome and i will evaluate this piece of work throughout my evaluation

Final Front cover ...

I have completely transformed my front cover, i now feel that it looks more like music magazine. I think by using the conventional music magazine colours it gives it more of a professional look. I am so pleased with my front cover i think that the picture stands out on the front cover i have used many of the typical conventions and challenges some of them i will go on to discuss these in my evaluation

FINAL Contents page!!

This is my final contents page its finally finished!, i think that this an improvement on my previous page i have changed my colour scheme to fit the genre of my magazine and to fit in with the rest of the magazine as it helps to create a strong brand identity. I also put some more pictures on my front cover as i felt that it then gave more of an interesting look to the page. I also used the large subheadings as it will be easy for people to quickly find the pages


I am really pleased with the outcome of my contents page

Picture for my front cover!!

I have chosen to use this picture on my front cover as i feel that the positioning of artists in the picture as they are positioned in the picture. Also their body language it shows that they are a group as they are leaning on each other and it shows that they have a strong relationship with each other. Also the attitude shown through this picture shows  different sides of the bands personality. Also i really like the costume choice i feel that it reflects their personality with wearing edgy clothes that the target audience for my magazine would want to wear and will be interested in the clothes. The prop i chose to you was a guitar as it goes with the genre of the music that the band create so i felt that this picture would fit my magazine well.

Connotations of colours

Connotations of black : Evil, self-confidence, power, strength, death, sophisticated, designer, formal, conservative, serious, mysterious, sexy, mourning, rebellion, elegant, night,




Connotations of blue : Patriotism, stability, power, trustworthiness, conservative, water, coolness, fun, cold, defeat, trouble, calm, strong, steadfast, light, friendly, confident, safe, corporate, intelligence, unity, sad,



Connotations of brown : Warmth, comfort, steady, conservative, earthy, natural, nature, down-to-earth, wholesomeness, simplicity, friendliness, dependability, health, honesty, old, and aged.



Connotations of green: Nature, environment, money, wealth, family, harmony, health, peace, posterity, soothing, relaxing, springtime, youth, humor, fun, happiness, life, growth, jealousy, envy, novice, restful,



Connotations of grey : Stylish, chic, elegant, classy, fresh, innovative, modern, futuristic, technology, spacious, fashionable, soft, airy, high-tech, sleek, neutral, conservative, smart, designer, trendy, light, open,


Connotations of orange :



Fall, Thanksgiving, Halloween, nature, earth, warmth, energy, flamboyant, energetic, sun, stimulating, health, sociable, friendly, citrus, balance, enthusiasm, vibrant, fertility, fire, luxury, heat, and activity.



Connotations of a rainbow: Diversity, multiculturalism, fantastic, light, happy, friendly, cheerful, fantasy, God, promise, gold, magical, peaceful, pride, energy, power, comfort, fun, joy, enthusiasm, creativity, and perky.



Connotations of red: Patriotism, conservatism, Christmas, stability, power, trustworthy, warmth, fire, fun, blood, success, sacred, hearth, emotion, courage, love, good fortune, heat, hot, evil, hell, anger, stop,



Connotations of white : Cleanliness, purity, life, stability, trustworthy, peace, happiness, cold, marriage, goodness.

I decided to research different conventions of colours so that i can see how colours would be represented on my production pieces and to see how the colour in my photos would be represented because i want my magazine to be represented as a fun magazine that main interest is getting music to teenagers.

Pictures redone ....

I took a range of pictures at different angle and used different lighting to try capture my artists in many different ways. I also used different props such as a guitar as it relates to the genre of music that my artists produce. I also tried to capture the artist having fun that the i am very happy with the results and i am going to try to use a range of different pictures in my new coursework.

This is the final layout of my music magazine

I chose to only have my mast head slightly covered up as the music magazine is a new magazine and needs to establish a strong brand identity. I have put the main image in the middle of the page as the people on the front cover are what sell the magazine. The main story goes across the main image as i feel that it will make it stand out more. the bar code is at the bottom of the screen as this doesn't draw attention away from any of the other features on the page.

Final masthead

This is my final masthead i chose this one over the other mast head because it looks more like a music magazine also it follows the typical conventions of a music magazine.

Mastheads ....

I have taken two choices from my list of potential and edited them with colour to fit the conventions of my music magazine

Fonts for my magazine ...

These are the font i have chosen to try for my music magazine i decided to go for a base colour of black and it the is stereo typical conventions of a music magazine. The font i have chosen is the bottom font as i feel it fits in best with my genre!

New names for my music magazine

Beat


Encore

Medley

Rhythm

Urbane

Revolution

Breakthrough

Chance

Anthem

Chorus

Tuned



Out of all of these i have chosen to use Tuned as my masthead as i feel it fits with my genre of Pop and R & B tuned represents being tuned in to music also when musical instruments are tuned they sound correct so it also links in with this.

Induvidual shots

I have used these individual to help me get inspiration for my photo shoots, i chose these pictures because i think that the way props have been used with in the pictures give an edgy appearance and because my artists are new artist they want to break into the music industry and by creating their own brand identity by using some powerful images.

Layering of front covers ...

After my first draft of my front cover i felt that my text on my front cover has not been layered enough and my front cover didn't follow the typical conventions of a music magazine so i decided to study NME as a well known music magazine to see how they layer their front cover. The result was that most of the text overlays each other and overlaps, the name of the magazine is covered sligtly as they have a strong brand identity. 

First draft of my contents page :)

I am quite happy with my contents page there are just a few things that i feel would benefit if i changed i think the two pictures on the contents page could be better editied and also i feel that the editors comment draws to much attention away from the main contents page. Also the name of the magazine is not at the top of the page which doesn't create a strong brand identity.  The last thing that i would like to change the main article is not advertised on the contents page and that should be one of the main things as that is what i am using to get people to buy my magazine.

First draft of my double page spread......

I have also decided to redo some of my double page spread i feel that it is not done to the best of my ability, i feel that the two page looks professional and like a page from a music magazine. I love the picture on the first page i feel that it captures the band as the fun loving pop group that they are ment to be, but i feel that the rest of the page doesn't look professional and i feel that the writting that has been chosen doesn't fit in with the genre of the music magazine i feel that i have to redesign the first page to look more professional and to make it blend in with the second page of the double page spread. I do like the fact i have tried to create a strong brand identity with putting the name of the magazine in the bottom right had corner and again in the top left.

Evaluation of my first draft ....

                                I have made some changes to my draft  i deleted some of the coverlines down the left hand side of the page as i feel that it was to cramped. I also added a issue number to the bottom right hand corner alongside the barcode as i dont feel it is a major part of the magazine.

I have now decided that i am not happy with my front cover and i would like to make some changes to my magazine. I have evaluated my magazine again and i can up with a list of strengths and weaknesses

I feel that the colours and the photo i have chosen to use appeals to my only half of my target audience the magazine is only targeting females aged between 16 to 20. Also i feel the picture is edited well put it does not follow the tipical conventions of a normal music magazine by not having the celebrity in the centre of the page.

I also do not think the the name Hardcore fits in with the genre of music that i chose for my magzine, Hardcore more co notates a genre of rock such as hardcore rock i am going to do so more research into chosing a different name that fits in well with my genre of music.

Also i feel that i did not pull off the tipical conventions of a music magazine as they tent to layer the text that the put around the picture i have set out the text to structured.

I like the font i have used for the Hardcore i feel that it goes well with the name but the name does not suit my name.

I am now going to rebrand my magazine...........

Front Cover layout..

Today i created three mock ups for my front cover..

This helps to give me a idea on how to set out my magazine.

Double page spread mock up ..

Today i decided to create two mock up for my double page sread as this will help me with my layout when creating my double page spread.

I perfer the my second mock up as it different and has a more interesting layout and will give my double page spread a more interestiong design.

Contents page mock up

I created two mock up of contents pages following the normal conventions of music magazine contents pages. I chose to create two as this gives me a choice and it gives me a plan to follow when creating my contents page.

Photo shoot number two :D

Today i completed my second photo shoot, i am very please with the outcome of these pictures.

I used a plain background to not detract from the main models. The aim for this photo shoot was to capture the two girls having fun this will add more emphasis to the double page spread on showing that the girls are just two normal girls!
For the shoot i used highkey lighting and asked the models to just chat and mess around and i would take pictures. I took the pictures when the girls when getting ready to go out as there is a great atmosphere. I will edit the picture to make them more interesting.

Photo shoot

I am really excited to takes these pictures we used a plain background to not overpower the model. I used a range of different positioning to get different effect, then i thought i would put the camera on continous shoot and asked my model to keep changing positions i was pleased with the outcome for my photo's but i feel like the background were very plain so i have organised an other session to take photos with two models to try vary the images.

Shooting Schedule ..

Before i can take my pictures i decided to complete a shooting schedule so i can keep on track on the day as i have a tight schedule. I am shooting my pictures on the 13th of march the date has been was a joint dicision between myself and my model. The shoot will be done at my house as i have the correct lighting and lights that i need to use for the shoot. The photo shoot will last approximately an hour but i have schedule two hours just to make sure we don't run out of time and this case we wont have to rush are shooting. The only props that are being used are sunglasses as they group is a new group i don't want to distract from them. I will need my camera and the correct lights that i need.

Planning

I have also draw up some costume desgins for my models to wear. I outfits were created to suit the models body shapes. The outfits are chosen with the models, they explained what they would feel comfortable in.  The only downfall is that the dress's are very similar both being mainly black, with colours running through them.

Permission letter...

Today i started to get ready for creating my front cover, the first thing that i have to is take my photo's but before i do that i have to plan my shoot. I have decided to use two of my friends for the photo shoot i have wrote a letter for conformation that they are happy for there pictures to be used in my media coursework!

Analysis of a contents page....

Before i create my music magazine i dicided to analyse a contents page to find out the conventions.

THE HEADING - The word contents is the largest to show that the page is going to be the most important page of the magazine as it tells you about the stories.

PAGE LEADES - Links to the features in the magazine to make the reader want to buy the magazine to read the features.

 PAGE LEADS - Link to fashion which is a popular subject for the target audience so they will want to buy the magazine so they feel up to date.

PHOTO - Direct mode of address is captivating to the audience so they feel as if the celebrity is looking at them. Legs showing it is appealing to males but also it makes females want to look like her and readers who are a fan will want to read about her so they will buy the magazine

COLOUR - The black could show that there is a dark side to the magazine and it also adds class to the magazine. The white strips running over the black can show that there is a pure and innocent side to the magazine.

Tinnie Tempah 60 seconds interview. Artist representation

http://www.nme.com/video/bcid/592941431001/search/NME

This interview shows the representation of the artist as a R & B and Pop artist as of the way he is dressed in a Tshirt and sunglasses represents the artist in being quite "cocky " and wanting to hide something.

The language that the artist used is informal and he comes across casual and relaxed infront of the camera.
"Slang" is used alot within the interview with sentences such as " they look like they are well up for it" portrates the artist as a "tipical" R & B and Pop artist.

Case study on Q

Mock ups

Today i created three mocks up for my front cover to see which would be most suitable for my front cover. After having a discussion with some of my media class i decided that this layout was most suitable for my front cover because it follows the codes and conventions of a tipical music magazine.

Title of magazine

I decided to call my magazine Hardcore after conducting some market research.Hardcore came out the most popular name. I then tried some different fonts to see which one would be suitable for my magazine and my target audience. The most popular font was the top font as it makes a statment and will attract my target audience.

Names of music magazine

day i decided to do some research into the names of music magazine to see what would be a suitable name for my music magazine ....

NME is a established brand that is one of the best sellers in the U.k. The Bright red colours make the headline stand out being outlined with the black shows that the magazine is making a statement. The colours suit the genre of a magazine which is a rock magazine the colours tent to run through the magazine. NME stands for New Musical Express which fits well with the magazine as the magazine is bringing people the latest new music.

Q magazine is one of the most newly founded magazine only being established in 2007. The name changed over this period of time to now just Q. The name of the magazine is short so it will be remembered by readers it relates to music as in the term “cue to record” . It uses the red which a lot of music magazines have chosen to use helps to create a statement but then the white also shows that there is some purity in the magazine.

Vibe is a R&B and hip hop genre, it is another American magazine. The red and black makes a statement so that it stands out. The R & B genre are known for the confident and loud artists so the logo goes along with this. Also vibe is a music term for the feeling that is given when someone is performing or how the audience reacts to the performance.

Rolling stone is an iconic American music magazine the style of the logo is old fashion as in was found in 1967 so the old fashion is showing the reader the magazine is well established. The Logo doesn’t stand out and the use of a dull red means that the logo doesn’t over power the celebrity. Rolling stone is aimed at the pop culture.

Mojo magazine is also a established magazine with the genre of classical rock music. The Logo fits in well with this as the plain black writing would not attract to much attention the magazine are also able to do this because the magazine is so well known. The font of the writing is curled and doesn’t make such of an impression as for instance the NME logo.

Q magazine genre??!!

Q magzine has a Pop and Rock genre which is the closest to my genre of pop. Q magazine uses the normal Red,Black and White that alot of music magazines use. This can show the genre of the magazine as the black is mysterious and by completing the artists name is in black.   Pop artists are known for being outragous and dangerous and by having Lilly Allen posing with jaguars backs shows that she is a Pop and rock artists as the jaguars are representent as dangerous animals.     How the artist is dressed also relates to the genre of music magazine as the artist is quite revealing this represents the artist as being "sexy" which is qouted on the front cover. The pop and rock artists tent to be the artists that try to make there appearance as attractive as possible also they are very daring in their choice of clothing which is shown on the front cover.

By Q magazine covering such a wide range of genre means that they can target a larger target audience you can also tell the genre of the magazine from the artists on the front of the magazine it gives a wide range of artists which will attract there audience.

How to create a music magazine ..

50g   Interveiws
300g Images
100g Graphics
75g   Reviews
50g  Competitions
5g    Free gifts
50g  Diversification


1.Prepare and chop your images and stir with graphics.
2.Gradually add in  interveiws
3. Mix in reviews and competition until the mixture sticks to the diversification
4 Poor into a cake case and bake for 20 mins untils golden brown
5 Finally sprinkle on 5g of free gifts

Q contents genre

The genre is shown on this contents page by having the same colours on the contents page as the front cover.

By having a large image of a rock band shows that the magazine is a rock/pop genre.

All of the articles on the left hand side show artist and articles that link in with the genre and the  contents page links in with the front page to help create a brand identity.