Question 3 ...

IPC MEDIA


I have chosen IPC media to distribute my magazine as they are the leading magazine publishing company in the U.K.

I have done research into IPC Media and found out that it produces over 85 iconic media brands, their print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while their online brands collectively reach 20 million users every month. I feel that this would be a good choice of company to distribute my magazine as they already have a big music magazine NME which is established music magazine which is a different genre of magazine to my magazine so that they will have a space in there gap in there distribution market also an other reason why I picked IPC Media is that they already have a knowledge of the music market.

IPC media are such a large company that they will be able to make people know about the magazine so that when the magazine is released people will know about the magazine. As IPC media have many ways in which they can advertise the magazine one of the reason i chose IPC is that with NME being an existing magazine they could advertise Tuned in their magazine so people would be more likely to buy the magazine also i could advertise NME magazine is Tuned as they aim for different genres of music.

My music magazine will be available in news agents but the main distribution channel would be in large stores such as WH Smith and in large supermarkets such as Waitrose/Tesco as they are easily acessible for people. Also they stock a large range of magazins and because my magazine is a specalist magazine the magazine range will have to be large. It will also be available at gig venues and if particular artists are holding a gig at a venue the magazine could be on sale there so that the fans from the gig would be more likely to buy the magazine because they like the artist in my magazine.

 I believe that my magazine should be distributed is over the Internet as it would save cost on printing but also the Internet is one of the largest used technology so many people will be able to access it so IPC could have a website that people would be able to buy the magazine with their card and then read it and save it online. The reason I think the Internet is a good way to distribute is that of the introduction of the iPad which is the latest in progress in technology and if my magazine was able to be downloaded on to the ipad people would be able to save the magazine and read it where they wanted. Also another option is to have a Tuned Application for iPhones and Ipods as this would mean that people would be able to go straight to the website to access the magazine which would mean they wouldn’t have to go to a shop to buy it and they can access it easier. With the internet as well artists could advertise the magazine on there social networking site or website as they will  be feauturing in the magazine.