It was important to establish my core buyer so I knew who would be my target market would be and then I could take this into account when designing my magazine. I have chose my core buyer through market research through my questionnaires and then later on through a focus group which help to finalise my details for my music magazine.
My core buyer for my magazine is teenagers and young adults as they are the ones with the most interest in music magazine. The magazine will be aimed at both male and females as the magazine has been created to have something for both females and males with males being able to read through some of the interesting articles to do with their favourite bands and the girls to be able to do the same but also read through the main article with the females that they can relate to. My target market after my questionnaire was going to be 16 to 20s as that was the outcome but then after my focus group i decided that it was quite a small audience to be aiming at so i have chosen to aim my magazine from 15- 25 as this widens my target audience and gives a larger audience to aim for. My target audience will have a interest in music and would like to explore the music industry further by buying a magazine. They will be from a working to middle class background and because the majority will be students they will have a limited budget and will have less money to spend of luxury items such as music magazines.
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