My product is a music magazine and through research to find out my target audience I have taken into account a wide range of aspects such as age and gender I have kept these in mind while creating my magazine. As music has such a large audience this has enabled me to have a large audience to aim for. My target audience is male and females aged between 16 – 20 as they will have a limited income the genre of the magazine had to be quite wide as my audience won’t have a lot of money to buy individual magazines.
The genre of my magazine is R n B, Rock and other popular choices of music as then my magazine appeals to a wide social group. I also chose this genre as i feel there is a gap in the market as there is not a magazine for R n B or Pop music so the fans are left with nothing to read if they like that genre of music. To make my production work appeal to my audience I have to make sure that all of my models appeal to my audience. I chose models that are in the same age range as my target audience as they will be able to relate to them, and the models were styled to create the “girl next door look” which will make my audience feel as if they can look like the models in the magazines.
The colours used throughout the magazine are Black, White, Red and Yellow I have used these colours as they are not associated with a particular social group but they are associated with music magazine with using colours that don’t have a particular audience this then allows my magazine to have a larger target audience.
On my front cover I used cover lines that would appeal to my target audience as they will be interested in some of the things that are going on and by using a well known band it will attract a larger audience as they will want to read about the artists. I used reading festival as a cover line as my target audience are in the age range that the majority go to festivals every year so they will be interested in knowing who is performing at reading. I also used a picture of a girl group as the main image this would appeal to mainly the girl audience as they tend to be interested in girl groups but then also to keep the male audience happy they will be interested in the cover lines on my front cover.
My contents page has the same colours as the front page as it creates a strong brand identity I have used a picture of the artists that are on my front cover because they are the main hook for the magazine people will be buying it to read about them. I also just a range of different cover lines from different genres of music as I feel that this will appeal to a large audience.
On my double page spread I used artists that are doing well in the music industry and that are in the same age range so they appear as role models to the girl target audience that my magazine will attract. As the girls will then see that these girls have achieved highly and that they should follow their aspirations. Also I used the same colour scheme to help create a strong brand identity that would stick in the reader head.
Drawing on all of that information i don't think that my magazine is indented at a particular social group as that would narrow down my target audience and then the magazine wouldn't gain as much market share as with the magazine industry being so popular my magazine needs a large target market so i believe that my magazine is indented at a wide range of social groups that are interest in the genre of music that my magazine provides.
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