By using a powerful masthead that is created in a font that will attract my core buyer as i used black and red as it appeals to both male and females which will help to widen my target audience. The name of the magazine will stick in the buyers' head because it's related to the music industry. By giving interviews it gives plugs for the magazine to advertise on also it gives the band publicity which then the band could also advertise the magazine on their website or social networking site. I used popular artists that would appeal to my audience as they would listen to their music or would be interested in finding out about them so that they would buy the magazine because they like the artist on the front or if they don't they would then know more about the artist. The artists I used are of a similar age to my target audience as they can relate to the artists as they will compare their lives with the artists and it can also offer escapism.
I used the common features on magazine front covers as this helps to create in house features which will make my magazine blend in with other magazine. The bar code for the magazine is at the bottom of the page as to not detract from the theme of the front cover. Also my target audience aren’t interested in the bar code as it just for the shops use. I used cover lines that would appeal to my target market and since a lot of teenagers and young adults go to music festivals such as Reading they would want to know they reading line up I also used the reading logo on my magazine as if people didn't know the
magazine they would notice the logo and then maybe attracted to the magazine. I used incentives such as win a new Nano Touch as my target audience will be interested in the product and as my magazine doesn't have a established brand name so the incentive may make some of my target audience buy the magazine. I also used the word exclusive on my magazine to make the reader feel as if my magazine is the only place they will find out this magazine.
I used the background to create a in house theme as it links in with the other pages that the artist are on also it allows the target to concentrate of the details of the double page spread as by having a powerful background my audience may just go straight past the page. I have chosen to use the image because it shows the artists in normal clothes which shows that they are role models to my target audience and being the same age range the girls can feel as if they can look like them. Also because of the relationship shown between the girls showing how close and relaxed they are with each other. I used a quote on this page as it will attract the audience to read the article as they will be drawn to the quote and then will read it. I used the word exclusive to make my target audience feel as if they are getting something that they won't get anywhere else. The problem with this page is that the picture if you look closely the picture the foot is sllightly rubbed out because it is the only way i could get rid of the background when editing and the font on the DPS that say "exclusive" stands out and draws to much attention away from the main image.
I used three different columns to break up the text on the page as if it was continuous writing the audience would just get bored and wouldn’t want to read the article. So breaking it up makes it easier to read. I used a quote in the middle of the page to attract the reader to the article as my target audience are likely to flick through the magazine. With a big quote it attracts the reader to the article so they can quickly read the best parts of the interview. I used a picture showing one of the artists getting ready for the interview which gives a personal touch to the magazine and it makes the reader feel as if the article is more personal and it shows my target audience that their role models are just real people. The problem with this page is that the text is small so people may think that there is to much text on the page to read so may just flick past it.
Instead of stating contents page at the top I used this month as it is I more informal language that my target audience will like because it is the type of language they will use so they will feel as if they can access it as i chose to write my magazine in elaborate code as my target audience will be able to access it.
I used pictures of people that link to articles so the page isn’t just filled with writing this makes it more interesting for the reader and they can also know what to expect from the article.
I used a smaller image of the masthead to sub consciously remind the reader of the name of the magazine it also helps to create a strong brand identity so that people will buy my magazine again.
I also used a picture of the band that appear on my front cover so that people will know what page to find the main article which makes it easier for them to find the page so they are more likely to read the article.I used a plain white background as there is a lot of information on the page and by having a background as if there is to much information on the page my target audience are likely to just go past the page.The contents page is split into different sections as this makes it easier for the reader to find what they are looking for which makes it easier for them to read. I also put and incentive on this page showing that if they subsricbed to the magazine they would save money and because my target audience will have a limited budet so saving money will be appealing to them.
All of these point are relevant to how i made my magazine appeal to my target audience
.
I used a smaller image of the masthead to sub consciously remind the reader of the name of the magazine it also helps to create a strong brand identity. I also put a background on the page numbers so when the target audience go through the magazine they can find the page they want quickly.
No comments:
Post a Comment