Today i thought that i would conduct a focus group to see why my target audience aren't buying music magazines. In my Focus group i picked a random sample who had stated that they did not read music magazines. The findings of my focus group was that my target audience don't buy a music magazine is because there isn't a magazine that fits the genre of music that they like. I also went on to ask if there was a magazine that covered their genre of music would they buy it and they all answered that they would buy a new magazine.
My Focus group....
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